New design for Philmore Ice Cream.
World Class Gelato & Sorbetto
Handmade Fresh
Located in downtown San Francisco, philmore is a handmade Italian ice cream that changes different flavors every day. Their original logo is not like a ice cream store so that I decided to make a new one to help them more interesting and more attractive than before.
The use of color
I try to use pink as main color, because pink is a good color to make food attractive. The original color of cone should be yellow so that I just use yellow as cone color.
New Design of Logo
I have used pink as the main color to make it more attractive and the thought of upper “ p “ and “ Heart “ shape are coming from letter P and M. At least, when I look at it first glance, I can recognize it’s a ice cream shop.