New design for Philmore Ice Cream.

World Class Gelato & Sorbetto

Handmade Fresh

Located in downtown San Francisco, philmore is a handmade Italian ice cream that changes different flavors every day. Their original logo is not like a ice cream store so that I decided to make a new one to help them more interesting and more attractive than before.

The use of color

I try to use pink as main color, because pink is a good color to make food attractive. The original color of cone should be yellow so that I just use yellow as cone color.

New Design of Logo

I have used pink as the main color to make it more attractive and the thought of upper “ p “ and “ Heart “ shape are coming from letter P and M. At least, when I look at it first glance, I can recognize it’s a ice cream shop.

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