What is IFITNESS?
In today's society, the pace of development is getting faster and faster, and people are getting busier and busier. Therefore, we rarely have timeto exercise. While exercising, we also need to eat healthy food. Most of us don't have a scientific approach to exercise and healthy recipes.
If there is an app that can provide fitness knowledge, provide nutrition recipes, and allow users to exercise in fragmented time, it will reduce the pressure of many people's lives. So I decided to make fitness helper.
Market Research
Inspiration
1.How do we help users make the most of their time and get more efficient workouts?
2.How to help users develop good living habits?
Empathy maps
Empathy map helps us see the needs of users more clearly, which is very helpful for app development. I interviewed 10 people.
Pain Point
1. There is no clear training method and goal at the beginning
When people want to exercise, they don't know what to exercise and how to exercise, so they have to search online. This is a very time-consuming process.
2.Not enough time to go to
the gym
People are so busy with their work that they don't have enough time to go to the gym, and it's important to make good use of the fragmented time.
3.No apparent awareness of their own consumption
People do not know their exercise results after exercising. visualizing exercise consumption can greatly enhance people's exercise enthusiasm..
Solutions
An app that can provide scientific training methods and scientific diets.
1.It can provide scientific fitness videos to help users quickly find the training direction.
2.Provide scientific, healthy and delicious recipes.
3.Connect with smart devices to visualize exercise consumption.
4.Provide notification function to urge users to exercise.
Private custom
Fully understand the important physical information of the user before the official use of the app, and timely push the most matching courses and recipes.
Data visualization
Use fitness equipment to detect various consumption and timely feedback on the mobile phone.
Notify workouts on time
Users can set the exercise time according to their own situation. The app will push notifications in time to urge users to exercise.
The thing I need to learn
Target audience
The goals
AGE 20-40
There is no large amount of time to exercise, and scientific exercise methods can also be provided for beginners.
Goals
1.Identify the target group clearly.
2.Gain the insight of users, and get the needs of users.
3.locate the gap in what people say and what they do.
Research Questions
1.Have you ever made a fitness plan for yourself?
2.when will people use Fitness Helper?
3.what kind of function they expect?
4. What do you do on vacation?
5.Have you insisted on doing something other than work for more than three months?
6.What's your best experience while exercising?
Interview
Learnings & Findings
Many users will go to the Internet to search for some fitness videos and some scientific recipes, but only watching some videos will make them very confused, because they don't know what kind of posture is correct, so it will lead to inefficient training and unachievable effect they want, so I think we can make some scientific exercise videos and help users solve these pain points. They also need accurate healthy recipes to control their weight. Some of them also said they would be more efficient if they had smart devices to help them monitor their activities throughout the day.
Persona
About
John is a graphic designer.He wants to change his lifestyle and want to do more sports,not just work.
Need/goal
More exercise
Efficient method
Regular diet
Try to save more time
More accurate monitor
John
AGE
35
OCCUPATION
Graphic Designer
Frustrations
Because of the busy work, the work andrest time is irregular.So it doesn't work out well.
User Testing
Feedback
1. The date on the diary page is not that clear.
2. After setting the personal information, the page jump is very sudden, not very comfortable.
3. The daily consumption information display is not very clear.
